Brands and their stories

According to the house’s own history, Creed traces its origins to James Henry Creed’s London tailoring workshop, founded in 1760. In this account, the name begins with clothing, bespoke commissions and attention to detail. British tailoring heritage and French perfumery therefore play equally important roles in the identity the house presents.

When describing its fragrances, Creed highlights its Millésime approach: selecting raw materials, weighing ingredients by hand and ageing compositions. Its own magazine explores related stories of craftsmanship, the search for ingredients and the people behind the scents. Together, these accounts offer a view beyond an individual bottle into the identity the house continues to develop.

Our selection includes Aventus, Aventus Cologne and Green Irish Tweed. The brand’s history provides their shared context; each composition then has its own page, where the focus moves to the fragrance itself and personal impressions rather than the story of the whole house.

Montblanc’s story began with writing instruments. Its early work sought a more convenient, reliable fountain pen: Rouge et Noir appeared in 1909, and the Montblanc name, referring to the highest peak in the Alps, was chosen in 1910. Writing, craftsmanship and precision remained central to the brand’s identity as it expanded into other fields.

Its fragrance story developed separately from pen-making. Early scents included Présence, Individuel and Starwalker. A partnership with Interparfums began in 2010, followed by the Legend line in 2011. Explorer, launched in 2019, added another direction. Several fragrance families have therefore grown around the Montblanc name, with distinct versions and identities of their own.

This selection includes Explorer, Legend Eau de Parfum and Legend Spirit. They are best considered individually: a shared brand and similar names do not make different versions the same composition. This page provides the background, while the individual notes introduce the fragrances themselves.

Bibliothèque de Parfum is a Ukrainian niche fragrance brand founded in Kharkiv in 2019. Its founders, Lora and Viacheslav Nekrasov, developed it as a family project. The name expresses the idea of a library: each fragrance tells a separate story, while collections form its different chapters. A composition’s mood and imagery are therefore conveyed through its individual name as well as its notes.

The brand’s official history marks 2022 as a turning point. Following the full-scale invasion, the team faced relocation and the rebuilding of its operations. Later development brought new collections and expansion beyond Ukraine, with a further chapter in Canada. Its Ukrainian origins remain part of how the brand describes itself.

Our site features 40° of Feelings, From Dusk Till Dawn, Secret Chapter, Hurricane, Brutal Story, Uncensored and Dangerous Romance. They share one library, but each composition has its own page and space for personal impressions.

Fragrance has accompanied Christian Dior from the beginning. Miss Dior, the house’s first perfume, appeared alongside its first fashion collection in 1947. For Christian Dior, couture and perfumery belonged to the same creative idea: fragrance completed an overall impression rather than existing only as a separate accessory. The house’s own history maintains that connection between fashion and scent.

An important chapter in its men’s fragrances was Eau Sauvage, created by Edmond Roudnitska in 1966. The name is easily confused with the later Sauvage, but these are different compositions and different lines. Dior’s fragrance history encompasses many directions; the house’s name represents a body of distinct work rather than a single style of scent.

Our selection concerns Dior Sauvage Eau de Toilette specifically. It has its own page so that impressions of this version remain separate from Eau de Parfum, Parfum or the classic Eau Sauvage. This page provides the house’s background; fragrance details and personal observations belong to the individual note.

Lalique came to perfumery through jewellery and decorative glass. The house’s story is tied to René Lalique, whose work became part of Art Nouveau and later Art Deco. He registered his RL maker’s mark in 1888. Over time, his attention increasingly turned to glass, form and the way light changes our perception of an object.

Collaboration with perfumer François Coty marked an important step in perfume-bottle design. Lalique worked on more than decoration: he helped shape the identity of the vessel itself. The house’s own fragrance line arrived much later, when Marie-Claude Lalique introduced Lalique de Lalique in 1992. The story of the bottle then continued through the brand’s own compositions.

Here, Lalique is represented by the classic Encre Noire. It is an individual fragrance within the house’s wider history, rather than a name for its entire perfume range. Its dedicated page moves from brand background to the composition itself; the heritage of glass and bottles provides context without replacing a personal encounter with the scent.